Suppose you have built a website for your business, but sadly it is not getting the desired traffic and your products and services are not reachable to your audience. To reach your desired audience, you need to have a strong SEO strategy to make your products and services reach your desired audience. Read on to understand the basics of SEO and why it’s important for your business online.
SEO stands for search engine optimization and is a set of practices to make a website gain more traffic and rank higher on the search engine results page (SERPs). It involves various techniques designed to improve the visibility of a website – which means that your website will be more easily visible to the people who are looking for the products and services you are offering over search engines like Google, Bing, or Amazon.
However, there are a few types of SEO that you need to know to get a good SEO strategy. It includes On-page SEO, Off-page SEO, and Technical SEO – which includes managing the website (both inside and outside) – so that it’s easily understandable to the search engines and users and can land higher SERPs.
Things to Know About On-Page SEO
Your SEO strategy cannot be complete without having a sound on-page SEO, so you must be aware of it. So, without further ado, let’s jump straight into what an on-page is and what some of the essentials of on-page SEO services are.
What is On-page SEO?
On-page SEO, also known as on-site SEO, is the practice of optimizing the web pages in your website to rank higher on the search engine results page (SERPs) and earn organic traffic. It also increases user experience by making the web pages easily understandable and reachable to the targeted audience.
Why is On-page SEO Important?
Studies indicate that click-through rates (CTR) are higher for high-ranking sites – with the first five results on SERPs getting 67.60% of all clicks, while others are getting little to none. So, if you want your website to earn more traffic, you need to rank higher. And to do that, you need to have good on-page SEO.
In other words, on-page is your guy to do the job for you to rank higher rankings in search engine results and generate organic traffic. Let’s get a clear picture of on-page SEO and what includes on-page SEO services.
What includes in On-Page SEO Services?
It’s time we explore the essential elements of On-page SEO and get a grip on the various factors of on-page SEO services, such as comprehensive keyword research, meta title tag and description optimization, content optimization, internal linking, and much more. However, doing a comprehensive website SEO audit before is good to understand where your website is lacking so you can better focus on it.
Let’s get down to the nitty-gritty of on-page SEO services.
Comprehensive Keyword research
To make your website pop in the search engines, you need to understand the language your targeted audience uses when looking for your products and services – so you can better optimize it that way.
Comprehensive keyword research is the process of analyzing the terms your target audience is entering into the search engines to incorporate those into your web content and get the search engines to push your website to rank high search engine results page.
Meta Title Tag and Description optimization
Meta title tags and meta descriptions provide a clear outline to the users as well as search engines on what the webpage is about. The title tag of your webpage is visible on the search engine results page and accounts for the content in your webpage, while a meta description is a brief summary that provides information about the content in your webpage and appears below the title of your page.
It is an important on-page SEO factor and can give your website just the right exposure to your targeted audience – provided you use the right keywords in your meta descriptions and meta title tag so that it is better optimized and earns the right traffic.
Publishing and Optimization of Content
Your web content is the building block of your website – easily understandable, unique, and keyword-rich content can do wonders for the ranking of your website.
The content on your website needs to be structured well, so it is freely accessible to the search engines as well as your targeted audience. One tip is to keep the content in your website unique and readable; steer clear of any spin content or thin content that provides no relevant information to the users as well as search engines. Your content publishing and optimization can boost your SEO performance and make your website rank higher.
Internal linking is the process of connecting one page of your website to another. It can help the visitors to your website get a better grasp on the contents of your web pages and create a better user experience.
You need strong internal linking in your website via hyperlinks that direct to related webpages through keyword-rich anchor texts. The importance of internal linking is that it can improve your SEO rankings and make your website get more traffic by getting more crawlability and greater access to information.
Image optimization is the process of adding images to your content that raises its quality of it. Reading through plain long texts can be a bit draining. That’s where images come in handy and provide a better user experience.
Choose the right image with the right size for your website – so it fits perfectly with your website and loads quickly. Descriptive alt tags are another way of optimizing the image in your website by providing a small narration to make the users and search engines understand better and hence get better SEO rankings.
URL optimization is also another way of boosting your SEO rankings, as it helps the search engines understand the webpage better – especially Google.
The URL of your website needs to be short, keyword-driven, and readable to the search engines and users – removing numbers and characters that are not relevant to the topic of your webpage is one of making your webpage SEO-friendly.
Page Loading Speed Optimization
Speed is an important element in every website and an even more important factor for on-page SEO – websites that run fast and are efficient tend to rank on search engine result pages.
You need a fast page loading speed to get the search engines to index your website and gain organic traffic. Page loading speed optimization also helps create a good user experience and rank higher SERPs.
Mobile Friendly Website Optimization
Mobile-friendly website optimization is the practice of optimizing your website for users accessing it with smartphones or tablets. It ensures the website is easy to navigate and serves the right purpose.
You need to optimize your website into mobile-friendly, as many searches are conducted through mobile phones. This will help create a better user experience, facilitate the users, and generate more traffic to your website.
What includes in On-Page SEO Checklist.
To give a quick review, on-page SEO optimizes your web pages by making them more easily reachable and understandable to the search engines and users to rank higher SERPs.
Let’s run down the on-page SEO checklist:
- Comprehensive Keyword research
- Meta Title Tag and Description optimization
- Publishing and Optimization of Content
- Internal Linking
- Image Optimization
- URL Optimization
- Page Loading Speed Optimization
- Mobile Friendly Website Optimization
Search engine optimization is the practice of figuring out the best way to give information to your targeted audience by increasing visibility and traffic on your website. On-page SEO helps your website rank high on the search engine results page via its various on-page SEO services, including keyword research, content optimization, internal linking, meta title tag, description optimization, and many more.
Be sure to keep these in mind to help your website grow and attract the desired audience!