When creating a website, many people are confused about whether they should go for a multi-pages website or a single-page one. Both these options are viable and have their pros and cons! For contemporary website designers, single-page websites are a preferred choice to make!
What is a Single Page Website?
In simple words, single pages websites are those that come with only one single page for the viewer. All the information the content owner wants to provide visitors is arranged strategically on that single page.
Single-page websites are a novel concept and are different from multi-pages websites. They don’t have any internal link that could take the visitor to another page on the same website. Connecting links like ‘services’ and ‘contact us’ are unavailable.
What are the Advantages of a Single Page Website?
Single-page websites are quite a sought-after choice amongst website developers and owners today. This is because such websites come with a lot of advantages, such as:
As a website owner, you should opt for a single-page website if you target people who use their phones to navigate the websites. The single-page website is mobile-friendly, making it easier for users to navigate its content efficiently.
For e-commerce websites with limited product options for buyers, a single page is enough to showcase the items to the viewers. In this situation, a single page ensures to captivate the visitor and retains his attention. His chances of choosing a product from the displayed ones improve through the SEO strategy.
Best to Target a specific Audience
When you have a selected niche and want to target a specific audience, a website with a single page is a feasible choice. As the information offered to the visitors is limited and specific, providing relevant content to the user gets easier.
However, you must ensure that the website is not overloaded with much information. It might make the CTA unclear, compromising the effectiveness of the website.
Easier A/B Testing
A/B testing is a way to compare two versions of a single webpage. The main aim of this kind of test is to determine and evaluate which version works or performs in a better manner. It is also known as the split test that tells which webpage version will give better user engagement and offer an enhanced conversion rate.
It’s easier and quicker to conduct A/B testing on Single page websites as they don’t require extensive testing. You would require multiple variations of a single page, and performing this test would get extremely easy!
Less Technical Issues
Technical issues with a single-page website are very few! As the front end is separate from the back end, the maintenance of the website gets easier. This leads to lesser technical problems, and there would be no extensive requirements to sort them out. This way, the operation and management of the website become systematic.
What are the Disadvantages of Single Page Website?
Just like a single-page website has various advantages, many disadvantages are simultaneously associated with it. Some of them are as follows:
Low Conversion Rate
Conversion rate refers to the level of the desired action a visitor takes when navigating a particular website. The conversion rate on the single-page website is way less than what the developers get on the multi-page website.
It is mainly because the visitor is always yearning for more content and wants to move from one page to the other to find more of that. This could also be because the visitor may feel overloaded with information or content on a single page. Eventually, he may feel lost in the sea of information, not knowing what action to take and how!
Lack of Trust
Despite being easy to navigate, a lot of people may find a single-page website to be untrustworthy. They may consider a short website shady and may not believe what it says. Also, the common belief in everyone’s mind is that websites come with multiple pages. Hence, when they see a single page, they consider it a scam.
Limited SEO Opportunities
With a single-page website, SEO opportunities are limited. As an SEO expert, you would want to use a comprehensive keyword research process and use them appropriately. However, as the space to manage the content is limited, you may not be able to easily put up all the relevant KWs on a single page. Alongside this, as a single page gets only one meta title, you wouldn’t have enough opportunities to optimize it well.
Search engines won’t index each section separately
Now, this is obvious! With multi-page websites, it gets easier for search engines to index different web pages and bring organic traffic to each of them separately. However, when there is only one webpage to rank, the sections are not indexed separately.
Hence, this is a huge disadvantage as the lack of search engine indexing reduces the volume of organic trafficking moving towards single-page websites.
How to Create a Single-Page Website
Creating a single-page website is quite easy. Due to this ease of creation and management, most contemporary web developers prefer having it over a multi-page website.
You will see many templates if you use WordPress to make a single-page website. There are numerous options available for single website templates. While choosing one from the library, remember the kind of information you want to display on the webpage. The template should relate to the nature of the content.
Through Website Builder
There are many website builders that you would find online, and they would help you create single-page websites easily. The best thing about choosing a website builder in this regard is that they are always free of cost. You won’t have to pay a single penny to create a single-page website that suits your business and help you achieve your goals.
Content Management Systems (CMS)
A content management system, also known as CMS, is one of the most sought-after ways to create a single-page website. It is a way to create a website and manage it without the need to code it right from scratch. However, to ensure the single-page website you make through it works well in the long run, you need to choose the right CMS platform.
By Manual Coding
Manual coding is the second way you can create a single-page website. It is a longer and much more comprehensive process than using CMS. Only a professional website developer could make a website through the manual coding process.
How to Do SEO for Single Page Website?
You obviously need to be much more vigilant when you have only one page for visitors. You need to make it compelling enough for the organic traffic to reach the website. For that matter, here are some of the best SEO tips that can help you fetch visitors.
Improve website loading speed.
When your website loads fast, it will surely get the visitor’s attention. As mentioned earlier, people, most of the time, consider a single-page website to be shady! However, when your website loads faster than your visitor’s expectations, he will surely be excited to see what lies ahead! To improve the website’s speed, you must choose images of the right size and reduce the redirects to the maximum. Apart from this, enable browser caching, and it will also load your website faster.
Make a mobile-friendly website
A mobile-friendly website is what visitors love! While creating your single-page website, make sure that it loads well on mobile and that your viewers can have a good look at it from their phones.
Conduct Keyword research for each Section
Though you have less space to fill up the relevant keywords, manage the limited content using the right kinds of KWs. For each section of your website, you need to plan comprehensive keyword research for optimization. By doing this, you would be able to bring organic traffic to your website.
High-Quality Content for Each Section
The single-page websites have a finite space to write content. To make it action-worthy, you need to ensure each part of the website has high-quality content. This content should be so compelling that it would entice your visitor to take the action you want!
Add Multiple H1 Tags for each Section
Adding multiple H1 tags to each section will help you attract visitors. However, at the same time, you need to make sure that it doesn’t appear over-stuffed. Rather, the H1 headings should appear as natural as possible.
Optimize Title Tag and Meta Description
Optimizing the title tag and meta description using the right keywords is a great way to bring visitors to it. As you get only a single title tag and only one meta description for your single-page website, you need to be strategic while optimizing them.
Don’t Ignore High-Quality Backlinks
Building solid backlinks will help you add authenticity to your single-page website. This strategy works really well when you need to create trust in the audience on your website. You must avoid toxic backlinks for websites.
Single-page websites are surely quite convenient compared to multi-page ones, as they don’t require extensive maintenance and management. Website developers also prefer them because they are mobile-friendly, have lesser technical issues, and have easier testing.