Considering entering the SEO world? Then be prepared as this is a diverse and detailed field consisting of different aspects. The SEO experts and gurus know the basic SEO terms, process campaigns, and basic steps. So, if you are a beginner and started exploring SEO and that too on-page mainly, then it’s essential you get acquainted with Title tags and descriptions and what worth they hold in maintaining SEO score.
When optimizing pages and content, we pay attention to various on-page components, including title tags.
Its optimization alone is unlikely to result in many changes to its ranking.
We’ll cover everything in this brief article if you don’t know what title tags and meta descriptions are, why they’re crucial, and how to write them to encourage more potential customers to click on your links in search engine results.
What are the Title Tags?
Title tags are one of the elements of the on-page SEO that displays the name of the page and the content it includes on those specific pages. Having catchy and optimized SEO tags is the most important ranking factor as they attract more customers towards you if your content is appropriate.
If you know basic HTML tags, each webpage’s head section contains the HTML tag for the title. It offers a preliminary indication or context regarding the current subject matter of the page it is on.
Title tags are the prominent element that will appear in the SERP results, so we must make them as catchy as we can. Also, while writing the title tag, we must keep in our mind we are writing for google, so primary keywords must be added naturally.
Always keep your title tags relevant because if you fail to do so, Google will automatically choose itself, which isn’t a positive gesture. So, come up with the best Title tags.
What are Meta Descriptions?
The Meta description for a page is the two lines of text or material that appear just under the title tag. With just 100–150 characters, the meta description provides a concise overview of the information presented on the page.
The primary function of the Meta description is to forewarn the user of the kind of information they will find on the linked page.
Why are page Title Tags and Descriptions Important?
On-Page SEO includes a plethora of different elements that work together to influence your rankings on Google. Most modern search-engine algorithms rely on a myriad of different signals to determine what to rank higher in the search results, and the Title tag and Meta description are two such elements.
In addition to helping searchers find your website in the first place, the descriptions also influence whether or not users click your listing in the SERPs. If the description is enticing enough, users are more likely to click on your listing than a similar one lacking a good description.
So in terms of SEO, it’s important to optimize both the Title tags and Meta descriptions on every page of your website to ensure that the right information is presented to users in both instances.
Are Page Title and Meta Descriptions a Ranking Factor?
No, they are not direct ranking factors, but they do play a part in the algorithms that are used by search engines to determine the ranking of a particular web page.
Because the titles appear in both the top bar and above the search results, they play a key role in encouraging users to click on your page when they search for something relevant to your business. Because of this, they are a very important part of the on-page optimization process and help to ensure that the right information is presented to the user at the right time.
Because of this, it is extremely important to take the time to craft a good title that accurately describes what your page is about and includes your target keywords to maximize its visibility in search engine results pages (SERPs) and encourage users to click on it when they perform searches related to your products or services.
How Long Should Page Meta Title and Descriptions be?
The length of the Meta title and description is not directly related to any SEO algorithm used by Google or any other search engine. However, most experts agree that it should be between 50 to 60 characters in length for title tags and 150-160 characters for meta descriptions.
Anything longer is likely to be truncated when you insert it into the source code of your web page and will be completely ineffective as far as helping you rank higher in organic search results is concerned.
Therefore, you should ensure that the titles and descriptions you insert into your site are optimized to be as short but effective as possible without compromising on their readability. It is also important to make sure that you change the title and description of the pages on your site regularly to ensure that they stay fresh and relevant and encourage users to click on them.
How to Write Good Page Title Tags?
A good page title should be descriptive enough to let users know what the page is about at first glance but should also include your primary keyword to help increase the visibility of your page in search results and encourage users to visit it.
For example, suppose your website sells jewelry. In that case, the title of the page describing the different pieces that you have available should include the primary keyword “jewelry” or the name of your brand to help increase the chances of people finding it in search results.
How to Write Good Meta Description?
Users will see this description in Google search results under the page title and headings so you must include a strong call to action to encourage people to click on your link. This text will appear in the search engine results, so make sure you make it count!
For example, if the page title is “The Best Engagement Rings for Every Budget”, then the meta description could read something like, “Whether you have a small budget or a large one, this guide will help you find the perfect engagement ring for you and your partner!” This interesting and engaging description will encourage people to click on the link to find out more.
Therefore, writing a good meta title tag and meta description can dramatically increase the traffic to your website and help establish your brand as an authority in your field.
Include Compelling Ad Copy in Your Description
Don’t expect your users to read your entire content/post; give them a quick summary to make them click on your link. You want to persuade users that your content is relevant and valuable to them so that they click on it instead of someone else’s. Use short sentences and precise language to make your copy more enticing.
A compelling ad copy in your description could mean the difference between a user clicking on your ad or not. After all, the title tag is the most important tag in your digital marketing strategy.
Most people spend less than a minute looking at the search results before they pick the link that looks most relevant to their query. For this reason, it’s important to create effective titles and descriptions for your links to draw your audience’s attention.
Avoid Duplication in Meta Descriptions
Google uses the information that you enter in meta titles to determine what search terms should lead to your website. To avoid being penalized by Google, you need to include unique and compelling meta tags that correctly describe your page’s content. This will prevent search engines from displaying the wrong results and prevent people from landing on irrelevant pages.
Duplicate meta tags will lower your site’s ranking and make it harder to find your site among your competitors. The solution to this problem is to use unique and descriptive meta tags for each page of your site.
For example, instead of using the title tag “Website design services,” you should use tags like
“New website optimized for SEO” Each page on your site should have a unique description that accurately describes the page’s content.
Avoid Double Quotation Marks in Meta Descriptions
You should never use double quotation marks inside these tags when adding HTML mark-up elements such as bold and italics into text. While you can add a double quotation mark into the first line of your meta description without any issues, it is never recommended to include it anywhere else because it can cause issues with how search engines process and display your content.
Google does not read display or italics in the same way that a human does, and it can be tricky to know how to implement them appropriately when coding a meta description. If done correctly, they can help you to make your content stand out and draw more attention to your web pages.
Final Thoughts
Content is king, right? Not quite. Link structure is just as, if not more, important when it comes to creating an online marketing strategy. You can improve your site’s rankings and attract more visitors by following the best practices outlined above. As an added bonus, the improvements you make to the structure of your links will also make it easier for people to find and share content on social media.
