The efficiency of a company’s digital marketing strategy decides whether it can attract clients in the online world or not! SEO, also known as search engine optimization, is the way to success and programmatic SEO actually makes a business stand out in the crowd. In today’s time, a successful brand is able to establish its presence online, and this is why more and more companies are investing money in bringing programmatic SEO to the table.
This article will walk you through everything related to programmatic SEO and why it is important. And how you can go about it.
What is Programmatic SEO?
Simply put, data-driven SEO makes content that is as thorough and detailed as a traditionally published piece but is repeated thousands, if not millions, of times on a massive level. Moreover, it produces high-quality pages and utilizes an extensive database to ensure success and better results.
Websites using programmatic SEO can be of varied sizes. It could be a small one with only a hundred pages in it or a massive one with thousands of pages available for visitors. However, the main goal that this SEO has to achieve is to make sure every page offers something unique to the visitor and lets his search journey become successful.
Hence, to put it in a concise manner, programmatic SEO is all about connecting the prepared database with a template and then, with its help, publishing hundreds and thousands of pages.
It’s obvious that creating a huge number of pages indeed takes a lot of money, time, and effort. Creating each and every page is a huge hassle and wastes time. This time can easily be utilized to do something more productive. Programmatic SEO lets you have a dedicated page for each product or service category you have on the website.
When to use Programmatic SEO?
Programmatic SEO is used when you have a massive website and want visitors coming towards it in an organic manner. By putting in minimal effort, you get a lot of content for your website that showcases itself through organic search.
With the help of keyword research, you would be able to figure out the terms that the programmatic SEO should use to make the content.
With many landing pages showcased on your website that are created by programmatic SEO, you can easily get noticed by the visitors on the SERPs.
What are the Advantages of Programmatic SEO?
The advantages that come with Programmatic SEO are unlimited. Some of them are as below:
Search engine optimization benefits of programmatic SEO ensure that your website is able to get traffic on a large scale. By targeting entire categories, you get to play with a massive volume of keywords rather than staying limited to the particular KWs and writing content only related to them.
Programmatic SEO helps you expand your current scale and connect with massive traffic efficiently. It lets you create hundreds to thousands of web pages, with each one offering useful content to visitors.
As there are loads of landing pages now, you can drive massive traffic to your website. The conversion would be huge, leading to you ruling the internet world.
Consistency in Design
As programmatic SEO follows a particular template, there is consistency in the landing pages. All of this is done automatically, and you won’t have to put your own time and money into it. Once all the landing pages start showcasing consistency in design, you will be able to see coherence in your website that would attract visitors greatly.
By using programmatic SEO, you can make your website unique when compared to other websites. Using programmatic SEO, creating many different yet similar landing pages on the keyword group is possible. Your landing pages will be tailored to the keywords potential customers typed into their search engine, so they can find them easily.
Disadvantages of Programmatic SEO
Just like advantages, there are certain disadvantages associated with programmatic SEO. Some of them are as follows:
- There is a risk associated with programmatic SEO, and its poor execution may badly affect your website’s growth.
- Using programmatic SEO to trick Google may end up hurting your own website.
- The success of this strategy is contingent on the data resources available to you.
How to do Programmatic SEO?
Programmatic SEO is an extensive process; you must follow every step precisely to make it work. Here is how to do programmatic SEO:
Keyword research for programmatic SEO
First, perform the comprehensive keyword research activity and check out what works best for you. However, for that, do the following:
Define your goals and intent
Defining goals and intent refers to picking a category and analyzing whether it would get you maximum reach and profitability. If it may, select it and then work around it extensively. If you feel like the visitors need to know more about a particular category, it may work towards bringing more traffic to you. This may lead to conversion or return of the visitor to your website sometime later.
Identify main topics
Once you choose the category, it’s time to look for the topics to work on. While choosing the topics, you need to be precise and opt for the most business-driven topics you can come up with. This will help you bring greater levels of conversions and augment business leads.
Identify modifiers and related terms.
The next step involves identifying the modifiers and related terms. The topic you choose works as a vessel, and you will now have to look for all the possible questions surrounding the chosen topic.
The modifiers are highly concerned with the timing, and you need to consider it to ensure picking the topic terms. Alongside this, the questions you choose surrounding the main topic should be more about comparing various elements to come up with a proper answer.
Target long-tail search
While deciding the keywords you will incorporate in the content, you must target long-tail searches. This is a necessary point to consider, as the informational intent keywords tend to be more beneficial than others.
This also helps you have massive keyword variations, ensuring maximum traffic to your website.
Building the content template
Now you need to build the content template, ensuring that all the landing pages have the same format and cohesion in your website. For that, you need to follow the following steps:
Create value where the traditional content pipeline cannot
To improve your rankings, you need to make a shift from trying to fit in all the information on a blog post. It’s high time you made the diversion and decided to take a different route. Now, you need to focus on the pain points of the visitor and talk about them only, that too in a comparable manner. This will give the viewer great value, and he would love to return back to the content, mainly due to the precision it showcases.
Go a mile deep into the query, but set boundaries.
Setting boundaries is important while giving details and information regarding a certain query. If you don’t set them, you may end up explaining way more than what’s really needed for your visitor to know. Google eliminates the gateway pages that revolve around the same topic and don’t really give any significant value to the viewer. Hence, setting boundaries and offering specific information through each page is necessary.
Give access to information previously unavailable.
Templates can give access to information previously unavailable to visitors. The database that is really difficult to comprehend is converted into an easy-to-understand medium, and it helps the visitor visualize it easily.
Connect to a database
Next, you need to connect the goals that you have set for the template with the database. Once you are aware of what your visitors want from your website, you will be able to make this connection quite easily despite the fact that its extensive data, simple excel, will help you connect them easily.
Publish and get indexed
Now that everything is don’t, you need to publish the content and get indexed. However, if you create a lot of pages, you may see a low percentage of indexes. Don’t worry; this is possible as a huge number of pages are difficult for Google to crawl instantly, and it needs its due time to function.
What to do Next?
If you see the index being low in percentage than what you wanted it to be, here are some actions you may need to perform:
Build a better internal link structure
A strong internal link structure helps create a context between the hundreds of pages you have working on your website. Having connectivity amongst them is necessary for your website to scale better.
Contextual linking will connect the pages together in the most logical manner possible. This way, you could see the index percentage going higher!
Create a robust sitemap structure
If you have a massive website with thousands of pages working on it, you need to have a well-structured sitemap. Doing it for each individual directory would offer you better results.
Create HTML sitemaps
Creating HTML sitemaps is also a great way to get better indexing for the website. If you identify all the directory pages individually, you can use them as a linking guide in all the milestone pages. When all the directories work as a link hub, the flow becomes fluent, efficiently taking the visitor from all the categories to subcategories.
Programmatic SEO is surely the best way to augment your visibility online. This SEO strategy improves your rankings and lets you get a higher traffic volume on the website. This way, you get a great return on investment, leading to a higher success ratio than other businesses.