AI search, explained for tech buyers.
Answer-first guides on how AI decides which vendors it recommends, and how IT and tech companies get on the list. Written to be cited, because that is the whole point.
Foundations
What is Generative Engine Optimization (GEO)?
A plain-English guide to getting your brand cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews, and why it builds on SEO instead of replacing it.
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Foundations
SEO vs GEO vs AEO: what's the difference in 2026?
Three acronyms, one foundation. How search engine, generative engine, and answer engine optimization differ, overlap, and work together.
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Get cited
How to get cited in ChatGPT: a 2026 playbook for B2B tech
Who ChatGPT actually cites, why it recommends your competitor, and the moves that change it. Verified data, no fluff.
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Skip ahead
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