AI search, explained for tech buyers.
Answer-first guides on how AI decides which vendors it recommends, and how IT and tech companies get on the list. Written to be cited, because that is the whole point.
Foundations
What is Generative Engine Optimization (GEO)?
A plain-English guide to getting your brand cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews, and why it builds on SEO instead of replacing it.
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Foundations
SEO vs GEO vs AEO: what's the difference in 2026?
Three acronyms, one foundation. How search engine, generative engine, and answer engine optimization differ, overlap, and work together.
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Coming soon
How to get your SaaS cited in ChatGPT answers
The directory, listicle, and citation-authority playbook, applied to B2B SaaS. Part of our ongoing service-research series.
In the pipeline
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