With hundreds of thousands of businesses online, users online have endless options. Sometimes it becomes difficult for them to choose one among all these options. It’s also equally difficult for the owners of the websites to attract the users’ attention to what they are offering. This is where the role of comprehensive marketing techniques kicks in. The success of any business online is directly dependent on the right marketing strategies. The stronger your marketing game is more potent is the force with which you can attract users. It’s simple as that. But when it comes to digital marketing, there are various aspects to consider, and one of such vital aspects is content marketing KPIs.

 

Today we will mainly discuss content marketing and some key performance indicators to measure the performance of your content marketing strategies. But first, let us look at the fundamentals of content marketing; what it is? How does it work? And how does it benefits your business online?

 

What is Content Marketing?

Marketing strategies are essential for the establishment and growth of any business online. But is it the only way to let people know what your business is all about? What are you guys offering? And how do you have a special edge on others in the market? It’s undoubtedly a critical factor in attracting more traffic and establishing a solid brand value. But is formulating a marketing strategy an easy job? The answer is no, as there are various crucial aspects and parameters involved in this game. One of the fundamental pillars of a marketing plan is content marketing.

 

According to a study, you will be amazed to know that around 85 percent of marketers emphasize content marketing to generate more business. Content marketing involves creating engaging, relevant, informative, and valuable content which can help you captivate the internet of the users and hence can multiply your traffic. However, content marketing is not just about creating content; it also involves creating quality content that can drive some customer action—and then promoting it in the right way to grab as much traffic as possible.

 

You can only reach your target audience if you can provide them with what they are looking for at the right time. Therefore, your content should be relevant and stuffed with all the information that a user might look for.

 

Content marketing is also an essential tool for a good SEO strategy. A comprehensive SEO plan is directly dependent on quality content. Good content involves the proper use of target keywords that can help you develop better credibility and ultimately help you rank better

 

 KPIs for Analyzing Content Marketing

It is now established how vital content marketing is and how it can help to boost your business online. But the question that now arises is how to develop a strong content marketing strategy and evaluate whether it is deducing the required results or not? It would be hard to check if your content produces favorable outcomes if you are unsure what key performance indicators you should track. So to solve this issue, let us talk about some crucial KPIs that influence your content marketing plan.

 

 Time on the Page

What are the primary objectives in your mind when you are creating content? These objectives usually are

• You want the users to find all the information they are looking for
• The users must find your content engaging and attractive
• And most importantly, they must spend more time on your page reading your content

 

If users spend more time on a particular page, it indicates that they find the content on that page captivating. On the other side, there might be some pages where users don’t tend to spend much time. It shows that your target audience finds the content on such pages pretty dull, and hence they don’t spend much time there.

 

 How It Can Help in Improvement

Time on-page is a crucial factor that can help you figure out what pages are favorites among your audience and how you can keep them up. It also enables you to identify the pages that users don’t spend time on. Finally, it indicates that these pages need improvement and upgrading

 

 Bounce Rate

Bounce rate is the percentage of the user that landed on a webpage and left without visiting any more pages or doing any activity. A higher bounce rate might indicate that your content is not interesting enough to captivate people’s interest so that they can dive into deeper pages of your website.  If the bounce rate is high and the time on-page factor is low, then this situation indicates that your content is not engaging enough for the audience

 

How It Can Help in Improvement

Bounce rate examined with other KPIs like time on page can give you a clear idea of how engaging your content is. You might need to recreate the content for the pages whose bounce rates are high and time on page is low. Bounce rate can indicate whether your content delivers what your target audience is looking for?

 

 Leads Generation

Lead generation is directly linked to great content. Quality content always plays a vital role in creating new leads. If your content is engaging and exciting, it can influence people to take action and increase the conversion rate. Good content can inspire people to take action. It is not necessarily that this action should end up in a sale. But it could be anything like subscribing to the newsletter, filling out a form, etc.

 

 How It Can Help in Improvement

Leads generation is another essential KPI as it indicates that your content is engaging enough to generate new leads and increase conversion rate. It can also identify the pages lacking in the department of new leads. So it is easier for you to pinpoint the exact pages which need content updating.

 

Pages per Session

A crucial goal behind content creation is to inspire people who visit your website to explore deeper pages. Pages per session KPI is significant because it gives you a clear idea of how people navigate your website. Do they visit more pages or not, whether your content is compelling enough to convince them to see conversion pages. It is also essential to track the efficiency of your internal linking network.

 

How It Can Help in Improvement

Pages per session give you a picture of how interested people are in visiting more pages of your website after reading your content. It is an important performance indicator as it helps identify the pages that are unable to engage people so that they can dive deeper into your website. As a result, you can improve the content on those pages and increase the conversion rate.

 

 Inbound Links

You can never ignore the importance of inbound links as a KPI. Inbound links, commonly known as external links, are links from authority websites to your content. Tracking your external links is essential as it shows how other credible websites link to your content. It increases your content credibility and relevance. It also helps in building a trustworthy relationship with the search engine. So Inbound links are a crucial indicator in content marketing.

 

 How It Can Help in Improvement

Inbound links indicate that your content is relevant and credible, so people link to it. It means that you are covering all queries that users might have.

And if you are not earning as many backlinks as you were anticipating, then there must be something lacking in your content that you need to fix.

 

Organic Rankings

The fundamental objective of creating quality content is to rank higher in search results. The organic ranking shows where your content lies in search results. Everyone wants their content to rank higher to attract as much traffic as possible. Your organic ranking shows whether your content is engaging for the audience or not.

 

 How It Can Help in Improvement

Where you lie in search results is directly linked to the quality of your content. If your content is engaging, you will engage more audience, and your organic ranking will become better.. And if your organic ranking is lower, it indicates that your content is somehow lacking, and you need to work on it.

 

How SEO Company Will Help to Improve Content Marketing

SEO and content marketing go hand in hand. They are entirely interlinked. The right SEO strategy can help you put your quality content before the audience to be more accessible to them, and your conversion rate can be elevated.

SEO plan is greatly dependent on comprehensive keyword research and the correct incorporation of those keywords in your content. In addition, a great SEO plan involves optimizing the content, making it more exciting and readable to the users. Quality content is the backbone of any SEO plan, so you need a professional SEO company to make a comprehensive SEO strategy that can optimize and improve your content.

 

 Final Thoughts

That was all about some crucial content marketing KPIs that can help you figure out if your content marketing strategy is going the right way and producing favorable results or not.