Choosing the right keywords is one of the most crucial steps in SEO and digital marketing. Creating searchable content for your business is impossible by using only the keywords you are familiar with. That is when you need to use the best keyword research tools.
These tools help you understand how your target audience uses words and phrases while searching. They let you see various keywords, including seed, short, and long-tail keywords, etc., and provide data to analyze your competitors’ strength points so that you can design your SEO strategy accordingly.
This article shares the top 10 keyword research tools for SEO in 2022 that would help you increase your web traffic.
Ahrefs Keywords Explorer
Ahrefs is a popular and sophisticated keyword research tool many marketers use to improve their sites’ overall SEO and rank on the SERP. It comes with all the advanced features you need for organic keyword research.
This keyword explorer helps you discover and analyze competent keywords for your site. It tells you other valuable metrics as well. Moreover, Ahrefs lets you see how keywords move in search queries enabling you to use them efficiently.
Pricing
You can start at just $83 per month if you choose an annual payment plan method.
- Basic – $99/month
- Standard – $199/month
- Advance – $399/month
- Enterprise – $999/month
KeywordTool.io
Suppose you are particularly looking for long-tail keywords. Keywordtool.io is the perfect tool to start with. It is simple yet effective to find valuable and rankable keywords.
An exciting feature of keywordtool.io is its integration with Google, Amazon, YouTube, and many other platforms. It means you can increase your site’s search engine authority on several platforms with the help of this single tool.
Pricing
The basic paid plan starts at $69/month. However, there is also a free version that offers some limited options.
Google Keywords Planner
Initially, Google Keyword Planner was designed for advertisers who wanted to run paid ad campaigns on Google. However, it remains one of the best keyword research tools for SEO.
While using it, you receive data directly from Google, increasing the success rate. In addition, this tool offers a lot of valuable data, such as monthly keyword volume, competition level, CPC, etc.
Pricing
Unlike many keyword research tools, Google Keyword Planner is free to use.
SEMrush
SEMrush is not just a keyword research tool. Instead, it is a whole toolbox with tools for competition research, content marketing, social media marketing, PPC, etc. This tool gives you a complete picture of everything you need to know to rank your site on the SERP.
Moreover, SEMrush gives you a list of keywords your competitors successfully use to rank their websites.
Pricing
This platform offers a 7-day free trial, whereas the paid plan starts from $83/month.
Soovle
Soovle is another useful organic keyword research tool that provides you with keyword suggestions from different search engines. When you enter a search term in this tool, it gives you an insight into how it is ranked across various search engines.
Moreover, Soovle also lets you customize your search by including or excluding different engines like YouTube, Amazon, Google, eBay, etc.
To get the best out of this tool, use it with other keyword research tools and design a comprehensive digital marketing strategy.
Pricing
Soovle is free to use for anyone.
Jaaxy
This tool offers comprehensive organic keyword research and competitive analysis. It is an easy-to-use keyword, especially if you are relatively new to SEO. Jaaxy uses color coding to show keywords’ difficulty.
Although Jaaxy is a good keyword research tool for beginners, it is not recommended for bigger sites. This is because you won’t be able to find competitive keywords as you would with other tools.
Pricing
The basic plan starts at $49/month.
KWFinder
KWFinder not only helps you find keywords attached to the search term you entered. Instead, it pulls out other keywords relevant to what you have typed. These keywords have great potential to rank your site at the top of the SERP.
This keyword tool is easy to use and allows you to find keywords specific to any language and location.
Pricing
The basic plan of KWFinder starts from $20/month.
Keywords Everywhere
Keywords Everywhere is a Google Chrome and Firefox extension that finds valuable data that helps in generating relevant traffic for your website. For example, it shows you the monthly search volume of keywords, CPC, and competition information for various APIs.
Keywords Everywhere integrates with Google Keyword Planner, YouTube, UberSuggest, Amazon, Google, and other platforms.
Pricing
You can buy credit for this keyword research platform for as low as $10.
Moz Keyword Explorer
Moz Keyword Explorer is a popular and effective keyword research tool that has automated everything and provides the most valuable data for your site’s SEO.
Moz offers keyword recommendations per your search. It targets smartly using an organic click-through rate. Moreover, you can also get a rank tracking report of your competitors for analysis.
Pricing
The premium package of this keyword research tool starts at $99/month.
Google Trends
Google powers Google Trends. It not only helps you find fresh keywords but also helps you evaluate their popularity over time using a graphical representation.
Using Google Trends, you can find out if a specific keyword or search term is stable to include in your SEO strategy. It also shows variations in trends by location.
Pricing
This organic keywords research tool is free to use.
Final Thoughts
Above is a brief introduction to the top 10 keyword research tools for 2022. To find the best organic keyword research tools for your site, start by analyzing your budget and then consider the focus of your SEO strategy.
If you are a startup or the budget is concerned, start with Google Keyword Planner and Google Trends. If you need a robust set of SEO tools, you can consider using SEMRush, Moz Keyword Planner, or Ahrefs.