Skip to main content


Regular tips, tricks and insights into the SEO world. Stay on top of the SEO news with our SEO insider Blog.

Introduction to Google Patents in the Context of SEO

The patent is a popular concept that safeguards the rights of creators. It is like a massive library with all the information regarding intellectual property. Google Patents in the SEO content ensure no one can steal someone’s creativity and originality. Taking inspiration from these patents can help an SEO expert have more volumes of organic traffic coming his way. This is managed by Google itself; hence, the protection is real. Apart from this, whenever someone is looking for any information, Google offers patented content with copyrights belonging to the original creator.


The Purpose of Google Patents

Launched in 2006, Google Patents offers security to content creators and researchers. It’s a massive digital library that lets all the researchers look for essential information and then highlight the data. He can then save the required information in the form of PNG files. It surely makes life easier for the researcher and ensures that the content created by the original users is not stolen. 


Ever since this system of Google Patenting has become popular, the organization has expanded its data as required. At the moment, the entire data associated with Google Patents is much more than what it was initially.


Navigating the Google Patents Database

The process of navigating the Google patents database is not as tough.


It starts with going to the Google Patents website, People who use the patents quite often have memorized this site, as it’s pretty easy to remember. From here on, you would have to play with the keywords. By typing them in the search bar, you would be able to tell the website the field you are really working on. This would further lead to the specific patent numbers as well as the terms used by the website. If this doesn’t show the results you are looking for, opt for the advanced research option! This way, you will add some extra information regarding what you are finding, including the date of publication and even the assignee.


Understanding Patent Documentation

When understanding the patent documentation on Google, it is necessary to get the hang of various elements related to the patent documents. For instance, there are search algorithms that expand the search results and bring authenticity to the results as needed. Alongside this, the user interface, as well as the display of the patents on a particular page, also influence the ranking and display results.


Types of Patents on Google

There are two patents on Google; a researcher must know them all. They are as follows:

  1. Patent
  2. Design

The main function of both patents is to safeguard the rights of the creators and innovators. The intellectual property belongs to the one who created the virtual products, and Google ensures no one can wrongfully use them for their benefit.


How Do You Conduct A Patent Search On Google?

The search for patents on Google is an extensive process and includes various steps that must be followed precisely. This starts with going to the official website of Google Patents, as mentioned above, You can then either opt for basic or advanced research, depending on your needs and requirements. Both, obviously, will have their particular methods and processes. For the latter, add some extra information and elements to get to the exact result.


Google Patents vs. Other Patent Databases

Some elements differentiate Google patents from other patent databases. One major difference between these two is the analytics tool. Google patents provide explanations regarding patterns and trends, while in patent databases other than Google, information at a professional level is offered to searchers through analytical tools.


Alongside this, another major difference that sets them apart is the coverage. Where Google patents collect data and offer information throughout the World, the coverage of other patent databases is a bit limited. They are restricted to their particular jurisdiction and do not have a very wide set of information sorted out for the researchers.


Google Patents as a Search Engine Tool

Just like the Google search tools, the Google patents are also pretty user-friendly and a great SEO tool. SEO experts who know how to  Implement Best SEO Strategies make use of this search engine tool as a necessary element. They use the right keywords to reach the exact information required.


The Role of Patents in SEO Strategy

Patents play a great role in the SEO strategy, including the local SEO strategy. As a matter of fact, as these patents provide exclusivity to you in terms of the rights to use and benefit from your inventions, the patents related to SEO definitely offer insights into the SERP algorithms. 


The most powerful role of the patents for the SEO experts is getting a sneak peek into the mindset of the competitor. They can analyze the working pattern of the successful industry members and try to replicate the same in future projects. At the same time, it offers opportunities to connect and link with authentic patents. This further adds to the authenticity of a new website.


SEO Implications of Google’s Search Algorithm Patents

When some algorithm changes are suggested or implemented by Google, there could be certain implications on the patents as a result. This is why SEO experts make sure to keep a good check on the updates of Google’s algorithm in order to ensure their strategies align with the way Google is bringing changes in its way of working. Alongside this, user intent is a great element here! Search engine optimizers can definitely consider SEO algorithms to understand user intent.


How to Leverage Google Patents for SEO Research

For SEO research, the experts can leverage Google patents and gain great advantages from them. They are a great source of knowledge regarding SEO and can aid in elevating the game of the experts to the next level. 


Once these experts are done reviewing these patents, they analyze them to have a good insight into their purpose and reasons for being. They also offer a great insight into the competitive analysis within the industry and help the new creators get on par with the experienced ones.


Keyword Research and Google Patents

For an SEO expert, nothing is more important than keyword research. He can use his skill of searching for the right keywords and using them to leverage the power of Google patents for his own success. 


However, for a new search engine who is not really well aware of the power of KWs, the basic ones will also help him. He can use the most basic industry keywords and check out what comes out of them. A comprehensive keyword analysis of the results will take him a long way.


Content Optimization Strategies Inspired by Patents

Content optimization is the key to success here! It’s about using the right keywords when needed and adding other elements to the content to optimize it. From drawings to technical language and from patent citations to case studies, everything should be a part of the content as inspired by the patents.


Link Building and Google Patent Insights

Link building plays a great role in augmenting the authority of a new site. As a matter of fact, it is one basic strategy taken up by SEO experts when they want to strengthen the authenticity of their websites. Referencing patents and citing them properly, however, is extremely crucial here to ensure there is no breach of privacy in any form or manner.


Local SEO and Geotargeting in Google Patents

The local SEO strategies involve geotargeting in Google patents by SEO experts. The simplest way to geotarget Google patents is by using location-specific keywords in the search bar, and you would see local patents displayed on the screen. This way, your search would be more specific than being generic.


Google Patents and Mobile SEO Trends

Using the latest mobile SEO trends, such as voice search, is a great way to look for Google patents and use them to your advantage. With more and more users shifting to mobile phones for search purposes, it’s a great idea to incorporate mobile SEO trends while using Google patents.



Google patents are a crucial element that SEO experts must use while drafting their overall SEO strategy. Looking for the right keywords and optimizing the content in the context of a Google patent is a great way to build the authenticity of a new website. Insights from these patents can elevate even the local SEO game for content managers.

Leave a Reply