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What is the most critical thing every business online is after in this digital age? I am sure everyone will agree that it’s higher traffic flow. You bet every business with an online presence takes all possible measures to increase website traffic. But why achieving higher traffic flux is essential for your website? Well, the answer is pretty simple, high traffic infers higher revenue. It indicates a higher probability of getting potential customers. Attracting valuable customers to your website is a complicated job. It requires a set of specially designed techniques and strategies to multiply your website’s visits. And there are so many things to take care of in this respect. One of these essential things is the website’s bounce rate.


A higher bounce rate of your website can produce devastating outcomes for you. It can badly impact your website’s user experience. That, in return, can make you lose a particular chunk of traffic flow. I am sure nobody wants that for their website, which is why we will mainly talk in detail about bounce rate what it is? How does it exhibit your website’s performance? How can you reduce it to achieve better outcomes?


So let’s get started on our website’s bounce rate deep analysis.


What is the Bounce Rate of a Website?

Firstly, it’s crucial to understand what bounce rate is and how it’s calculated? A website’s bounce rate can easily be calculated by dividing single-page sessions by the total sessions. Single-page sessions are those sessions in which users quit without making another request in single-page sessions; the users don’t need to click the back button. Instead, they can simply close the browser window or leave it idle until the session time ends and the session is considered a single-page session.


Search engines take single-page sessions as an indicator of the lack of interesting and engaging content. Higher bounce can be super frustrating as it badly affects your website’s credibility and conversion rate. Keeping track of your website’s bounce rate can be super helpful. It gives you a clear idea of how engaging your website’s content is? Which area or page requires more effort? And which one is doing perfectly alright. Google analytics calculates your website’s all-over bounce rate and the individual pages.


 What is a Good Bounce Rate?

There is no set standard to evaluate the good or bad bounce rate. But one thing is for sure in this respect: the lower the bounce rate, the better. However, bounce rate is not a ranking factor, but it’s still super important. Why is that so? That’s because it shows how well your website’s content engages the audience. It gives you helpful insight on what content strategies are working in your favor and what are the things you need to further work on.


By reducing your bounce rate, you can elevate your conversion rate. A higher conversion rate means more potential customers and better revenue. So let us find out some valuable tactics that can help in reducing the bounce rate.

How to Reduce Bounce Rate?

Now, as it’s established how alarming a higher bounce rate can be for your website, the question that arises here is how can we restrict its elevation? There are undoubtedly many things that trigger a higher bounce rate. So, let us talk about some techniques and tactics through which we can reduce a website’s bounce rate:


Optimize Page Load Time Speed

One thing is for sure; no one likes to wait. Waiting for the website to load can be super frustrating for the users. It can also be the primary reason for a higher bounce rate. Users tend to leave the website if it takes a while to load. So the number one thing that you need to do to reduce your bounce rate is to improve your website’s load time. Many tools are available online to help you figure out your website’s load time. You can analyze the loading time of all your web pages. It will help you pinpoint the trouble areas to work on them.


The website’s loading time is also a ranking factor. This fact multiplies its importance to ten folds.


Make Content More Accessible

If you want your website’s content to be more engaging, you must ensure it’s easily accessible by search engine crawlers and users. Everyone navigates through your website’s content through hyperlinks. So the first thing to take care of is all your content must be reachable through HTML hyperlinks. Then, there must be no hidden content whatsoever. Also, a more robust internal linking helps both the search engine and the users navigate your website more effectively and swiftly reach the deeper pager. Easily reachable content implies a significant reduction in bounce rate.


Use Slidebar Widgets and Promotions

Engaging content helps in captivating the users’ interest, which can help decrease the bounce rate. People nowadays tend to prefer infographics more rather than plain old written content. It’s more visually appealing and acts as an excellent, engaging tactic. Adding slide bar widgets, attractive CTAs, graphics, etc., can enhance the engagement of your content. It can also compel the users to spend more time on your website.


 Add Internal Links to engage users.

Internal linking acts as a roadmap of your website. It helps Google as well as your users to navigate through your website. A poor internal linking architecture can create a lot of frustration among the users. And you can also lose the search engine’s credibility. Relevant internal links can compel the users to visit the deeper pages further. It can contribute significantly to page rank equity and increase your website conversion rate. More logical and relevant internal linking also helps the search engine crawlers to dig deep into your web pages. Hence, it positively affects your search engine ranking.


Make Website Mobile Responsiveness

Everyone is aware that more than 60% of users use smartphones to browse through the web. And this percentage is only ought to increase with time. If your website’s mobile version is no up to the mark, you are at high risk of loose user interest and hence a higher bounce rate. Optimizing your site for mobile phone devices can increase traffic and an elevation in conversation rate. You can not consider reducing your website’s bounce rate if you are not actively working on its mobile version.


Run A/B Testing to Lower the Bounce Rate

A/B testing is a great way to optimize your website to provide a better user experience. It checks various aspects of your website constantly. So that you can ensure that are you working on your full potential? Are you providing the best experience you have to offer to your user? It evaluates various aspects like CTAs, landing pages, website layout, navigation menus, etc.


Match Content to Search Intent

Every user has a specific goal when searching a particular query on the internet. That goal is called search intent. It can be informational, commercial or navigational, etc. Search intent should be your number one priority when developing the content of your website. If your website’s content is in accordance with the user’s search intent, your conversion rate will boost, and so will your business.


Use Graphics and Images in Content

It’s common knowledge that using graphics and images can add spark to boring content. People tend to remember what they can see more than what they read. So adding exciting graphics and images can significantly help capture users’ interest. But one must always keep in mind that only relevant and contextually suitable graphics can reduce bounce rate


 Improve Content Readability

The simplest way to captivate users’ interest is by producing interesting, informative, and engaging content. But Some content is packed with information, but they still lack the factor to engage users’ interest. That’s because of their poor readability. If your content is difficult to read, the readers will lose interest in it. You can easily make your content more readable by taking some simple measures like:


  • Writing smaller paragraphs
  • Using bigger font
  • Greater line spacing
  • Bullet lists
  • Using heading and subheading


Reduce Pop-ups To Reduce Bounce Rate.

Popups might help you drive conversions, but they can also be super frustrating while reading an informative blog post. In addition, excessive use of popups can easily affect your user experience and elevate your website’s bounce rate. It is why it’s essential to use pop-ups at the right time and right place only.


Increase Engagement by Reducing Bounce Rates

Bounce rate is not a ranking factor, but that does not imply that it is not essential. Instead, it is a metric that exhibits the efficiency of your website’s content. By taking these simple measures and making minor improvements discussed above, you can undoubtedly provide a better user experience and increase engagement.


Final Thoughts

That was all about bounce rate and how you can decrease it by taking some straightforward measures. And lower bounce rate means better user engagement, better conversion rate, and ultimately better revenue

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