Website Audit
An in-depth analysis of your website and digital assets so you exactly know where we can make improvements.
The Only Website Audit You're Ever Going to Need
Evaluate your website from Google’s eye. Identify and clean low quality pages and improve the performance of high quality pages.
Analysis
We crawl the sitemap of your website to identify all its pages, the top-ranking keywords for every page, and use Google Analytics and GSC to find traffic, CTR, and bounce rate of every page.
Decision
We categorize each page to determine if it requires Technical SEO prescription, Content Audit, on-Page Meta Update, or more targeted inbound links.
Action
Based on the categorization, we actually perform the changes required on every page to make it more compliant with webmaster guidelines and to make sure it provides the best user experience.
What is Website Quality? Why does it matter?
Google is likely to send more traffic to a website it deems as high quality which means your website has to be relevant to the search query, technically sound and popular across the web to stand out.
Expertise
Detailed, well-researched content from experts with examples tend to rank better.
Relevance
Google is shifting towards analyzing relevance and context, not just keywords.
Media Rich Content
Images, Audio, and Video tend to engage visitors more leading to better rankings.
Technically Sound
No duplicate content, 4xx Pages, Meta Issues and Website Performance Issues.
Content Length
Websites with an optimal content length tend to rank better than outliers.
Backlinks
Internal links with relevant anchors and high-quality external backlinks are a must.
What goes into the Website Audit?
Our website quality audit report is custom built to give you the metrics and actionable items needed to kickoff your full-scale SEO campaign.
Website Crawl
XML Sitemap
SERP Rankings
Analytics & Metrics
Google Search Console
Website Backlinks
Website Crawl
Capture Every URL from your Brand
We fetch each URL on your website through Screaming Frog with important data points including meta title, meta description, word count and status code.
XML Sitemap
Find out exactly what’s missing
We check your Sitemap files in to determine if any important pages are excluded. Our process accounts for multiple sitemaps including images, videos, locations and authors.
SERP Rankings
Finding out Best Keyword for Each Page
Using SEMRush, we are able to find out top ranking keyword for every page on your website. This gives us clear cut idea of how keyword performance varies across your website.
Analytics & Metrics
Traffic performance on your website
Deep-dive into Google Analytics to capture Traffic, Leads, and key sales data. Finding out organic sessions during last quarter, conversions and whether a URL is even gaining any traffic.
Google Search Console
Dissect your SERP Ranking
Fetching your website’s CTR, Clicks and Impressions on the GSC on each URL tells us where the improvements are required and gives us the blueprint to score quick wins on SERP.
Website Backlinks
Discovering the power of Backlinks
Aggregation from Ahrefs, Majestic and Moz gives us estimates of referring domains on each page on the website and what anchor text is used for both internal and external backlinks.
Ready for Website Audit*
Free Analysis** of your Website. Quick Turnaround Time.
Decision Checklist. Technical SEO Map.
Want more Leads?
Get Free ProposalA glimpse into our Website Audit Process
Here’s a blurb of our holistic Website Quality Audit (WQA) Process and what do you get out of it at the end of the day.
Quick SEO Wins
Discover “low hanging fruit” pages on your website with potential to turn around organic traffic when optimized.
Long-Term SEO Strategy
Find out low-performing content, prune it, fix technical SEO errors, capture quick-wins and strategize for long-haul.
Comparing existing pages with submitted XML sitemaps allow us to discover pages which have not been indexed. A Page-level crawl provides key information about the title tag, meta description, Headings (H1, H2, H3), word count, No-index and Canonicals.
Deep backlink research allows us to gauge health of inbound and outbound backlinks. This encompasses relevance of anchors, referring domains, trust flow and domain authority.
We analyze keywords in complete detail—what position they acquire on the web, how much traffic each keyword attracts, what are the top keywords of a website which keywords need to be optimized better, and whether the keywords are aligned with the end product.
Our final step is to dig deep into Google Analytics and GSC to analyze goals, traffic, conversions, demographics and audience segment.
FAQs
While we attempt to answer most of your queries in the FAQs here, if something is unclear, you can reach out to us in the Live Chat or via contact form.
How long does the Website Audit take?
While automated audits take a few minutes, our complete Website Audit process may take up to 2 weeks depending on the size, scope and complexity of your website.
How much an SEO quality audit costs?
There’s no one answer fits for all. As discussed earlier, the cost is directly proportional to the size of your website and the amount of the work. The bigger the site, the more it costs. We don’t want to beguile you with a rough estimate—as would see on many websites. However, you can schedule a call anytime and we’ll be there assisting.
What results should I expect from the audit?
You should expect good results. Right?
Ok! Let’s be serious.
After we are done auditing your website, we would present you the complete statistical report that presents the dichotomy between your website’s standings before and after on Google SERPs.
Besides, we’ll present you a comprehensive and well compared before & after report on every aspect of a website we scrutinized.
And if we failed to comply on our promise, we would refund you back without singing in excuses. This Is the guarantee we want to lead you with.
What factors to consider when conducting WQA?
All the above and some other key factors will be thoroughly analyzed and catered. In short, everything that enhances your website quality.
What kind of access do you need to perform a website quality audit of our website?
We need complete backend access to your website that includes CRM, Source Code, Google Analytics attached to your website and Google console.
And once we are done with our procedure, we will handover you all the credentials.
Don’t worry. You’re in safe hands
*We only send Website Audit Report to qualified websites. If your website is new or don’t have access to Google Analytics, we can’t send you audit report unless that is setup and data is populated for at least one quarter.
**We only send Analysis Report in Website Quality Audit. The decision and action report is paid. The payment amount varies from one website to another.